2024-03-29T09:44:02Zhttps://scholarsbank.uoregon.edu/oai/requestoai:scholarsbank.uoregon.edu:1794/109772015-06-17T22:44:54Zcom_1794_691com_1794_7551com_1794_7550col_1794_10975
Cornwell, T. Bettina
McAlister, Anna R.
2011-02-16T20:22:12Z
2011-02-16T20:22:12Z
2011-01
Cornwell, T. B., & McAlister, A. R., Alternative Thinking about Starting Points of Obesity: Development of Child Taste Preferences, Appetite (2010), doi:10.1016/j.appet.2011.01.010
http://hdl.handle.net/1794/10977
50 p.
Food marketers are at the epicenter of criticism for the unfolding obesity epidemic as
societies consider banning advertising to children and taxing “junk” foods. While
marketing’s role in obesity is not well understood, there is clear evidence that children are
regularly targeted with calorie-dense, nutrient-poor food. Much of the past research seeks to
understand how marketing influences brand preference and child requests. The authors
argue that understanding palate development offers new insights for discussion. Two
studies consider whether a sugar/fat/salt (SFS) palate is linked to children’s knowledge of
food brands, experience with products, and advertising. In study 1, the authors develop a
survey measure of taste preferences and find that a child’s SFS palate (as reported by
parents) relates significantly to children’s self-reported food choices. Study 2 examines
how knowledge of certain branded food and drinks is related to palate. Findings show that
children with detailed mental representations of fast-food and soda brands - developed via
advertising and experience - have higher scores on the SFS palate scale.
en_US
Elsevier
Fast foods
Advertising
Consumer behavior
Public policy
Children -- Nutrition
Preschool
Obesity
Convenience foods
Alternative Thinking about Starting Points of Obesity: Development of Child Taste Preferences
Article
oai:scholarsbank.uoregon.edu:1794/109762015-06-17T22:50:30Zcom_1794_691com_1794_7551com_1794_7550col_1794_10975
Cornwell, T. Bettina
Humphreys, Michael S.
Maguire, Angela M.
Weeks, Clinton S.
Tellegen, Cassandra L.
2011-02-16T19:59:50Z
2011-02-16T19:59:50Z
2006-12
Journal of Consumer Research, Inc., Vol. 33, December 2006, pp. 312-321
http://hdl.handle.net/1794/10976
10 p.
Corporate sponsorship of events contributes significantly to marketing aims, including
brand awareness as measured by recall and recognition of sponsor-event
pairings. Unfortunately, resultant advantages accrue disproportionately to brands
having a natural or congruent fit with the available sponsorship properties. In three
cued-recall experiments, the effect of articulation of sponsorship fit on memory for
sponsor-event pairings is examined. While congruent sponsors have a natural
memory advantage, results demonstrate that memory improvements via articulation
are possible for incongruent sponsor-event pairings. These improvements
are, however, affected by the presence of competitor brands and the way in which
memory is accessed.
University of Queensland Business School RSF grant 2000101079, Australian Research Council grant DP0342656
en_US
Journal of Consumer Research, Inc.
Corporate sponsorship
Branding (Marketing)
Brand name products
Sponsorship-Linked Marketing: The Role of Articulation in Memory
Article