Feelings on first thought
Feelings on first image
Feelings on Ali changed
Word: Civil rights
Word: Boxing
Word: Community service
Word: Humanitarian
Word: Religion
Word: Army
Word: Olympics
Word: Peace
Theme 1: Respecting other people's values
Theme 1: Attract teen to MAC
Theme 1: Attract R to MAC
Theme 2: Becoming a champion
Theme 2: Attract teen to MAC
Theme 2: Attract R to MAC
Theme 3: standing up for your beliefs
Theme 3: Attract teen to MAC
Theme 3: Attract R to MAC
Theme 4: Being who I want to be
Theme 4: Attract teen to MAC
Theme 4: Attract R to MAC
Theme 5: Reaching out to help other people
Theme 5: Attract teen to MAC
Theme 5: Attract R to MAC
Theme 6: Being spiritually focused
Theme 6: Attract teen to MAC
Theme 6: Attract R to MAC
Fact: Ali's religion
Fact: Olympic participation
Fact: Ali's military involvement
Identify with Ali
Ali's story puts you off
Visit MAC
Hours to drive to MAC
State of residence
Sex
Race
Level of education
WWW access
Own CD/DVD
Children in household
Over/under $40,000
Over/under $25,000
Over/under $18,000
Over/under $70,000
Over/under $100,000
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Quota Cell
Income