Feelings on first thought
1 = POSITIVE
2 = NEGATIVE
3 = SOMEWHERE IN THE MIDDLE
7 = REFUSED
8 = DON'T KNOW
9 = NO ANSWER

Feelings on Ali changed
1 = YES
2 = NO
7 = REFUSED
8 = DON'T KNOW
9 = NO ANSWER

Theme 1: Respecting other people's values
1 = A LOT
2 = SOME
3 = A LITTLE
4 = NOT AT ALL
7 = REFUSED
8 = DON'T KNOW
9 = NO ANSWER

Theme 1: Attract teen to MAC
1 = A LOT
2 = SOME
3 = A LITTLE
4 = NOT AT ALL
5 = IT DEPENDS
7 = REFUSED
8 = DON'T KNOW
9 = NO ANSWER

Fact: Ali's religion
1 = MUSLIM, ISLAM, SUNNI
2 = NATION OF ISLAM
3 = OTHER RELIGION
4 = R DOES NOT KNOW
7 = REFUSED
8 = DON'T KNOW
9 = NO ANSWER

Hours to drive to MAC
0 = LESS THAN 1 HOUR;
6 = 6 OR MORE HOURS.
7 = REFUSED
8 = DON'T KNOW
9 = NO ANSWER

State of residence
1 = ALABAMA
2 = GEORGIA
3 = ILLINOIS
4 = INDIANA
5 = KENTUCKY
6 = NORTH CAROLINA
7 = OHIO
8 = TENNESEE
9 = VIRGINIA
10 = WEST VIRGINIA
11 = OTHER
97 = REFUSED
98 = DON'T KNOW
99 = NO ANSWER

1 = MALE
2 = FEMALE
7 = REFUSED
8 = DON'T KNOW
9 = NO ANSWER

96 = 96 YEARS OR GREATER
97 = REFUSED
98 = DON'T KNOW
99 = NO ANSWER

1 = WHITE
2 = BLACK
3 = ASIAN
4 = LATINO
5 = NATIVE AMERICAN
6 = ALASKA NATIVE
7 = MIXED RACE
8 = MIDDLE EASTERN
9 = OTHER
97 = REFUSED
98 = DON'T KNOW
99 = NO ANSWER

Level of education
1 = 0-8, NO GED
2 = 8-12, NO DIPLOMA/GED
3 = DIPLOMA/GED
4 = SOME COLLEGE, NO DEGREE
5 = ASSOCIATES
6 = BACHELORS
7 = MASTERS DEGREE
8 = DOCTORATE/PROFESSIONAL
9 = OTHER
97 = REFUSED
98 = DON'T KNOW
99 = NO ANSWER

WWW access
1 = YES
2 = NO
3 = YES, BUT DON'T
4 = NEVER HEARD OF WWW
7 = REFUSED
8 = DON'T KNOW
9 = NO ANSWER

Own CD/DVD
1 = YES, CD ONLY
2 = YES, DVD ONLY
3 = YES, BOTH CD AND DVD
4 = NO
7 = REFUSED
8 = DON'T KNOW
9 = NO ANSWER

Over/under $40,000
1 = OVER $40,000
2 = UNDER $40,000
7 = REFUSED
8 = DON'T KNOW
9 = NO ANSWER

Over/under $25,000
1 = OVER $25,000
2 = UNDER $25,000
7 = REFUSED
8 = DON'T KNOW
9 = NO ANSWER

Over/under $18,000
1 = OVER $18,000
2 = UNDER $18,000
7 = REFUSED
8 = DON'T KNOW
9 = NO ANSWER

Over/under $70,000
1 = OVER $70,000
2 = UNDER $70,000
7 = REFUSED
8 = DON'T KNOW
9 = NO ANSWER

Over/under $100,000
1 = OVER $100,000
2 = UNDER $100,000
7 = REFUSED
8 = DON'T KNOW
9 = NO ANSWER

Quota Cell
1 = Kentucky
2 = Illinois
3 = Indiana
4 = Tennessee
5 = Other States

1 = LESS THAN $18,000
2 = $18,000 - $25,000
3 = $25,000 - $40,000
4 = $40,000 - $70,000
5 = $70,000 - $100,000
6 = OVER $100,000
7 = REFUSED
8 = DON'T KNOW
9 = NO ANSWER"

1 = 18 thru 29
2 = 30 thru 39
3 = 40 thru 49
4 = 50 thru 59
5 = 60 AND OLDER
7 = REFUSED
8 = DON'T KNOW
9 = NO ANSWER