Abstract:
The city collaborated with students from the University of Oregon’s Strategic
Communication program to develop a communication plan to address a variety
of concerns. The city specifically wanted students to create a plan to help
citizens acknowledge the value of Minto-Brown Island Park, and by extension
other city-operated parks; to promote personal responsibility by park visitors;
to reduce litter in the park; and to discourage dog owners from allowing their
pets to run off leash in on-leash areas. Students were asked to produce a
multiplatform media plan with suggested messaging.
The communication plan was designed to augment a plan developed by
students from the University of Oregon’s Landscape Architecture department to
improve the physical, natural, and human amenities at the park.