Aging and Disability Resource Connection: Market Testing with Focus Groups
Datum
2012-04-18
Zeitschriftentitel
ISSN der Zeitschrift
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Zusammenfassung
An Aging and Disability Resource Center (ADRC) serves as a highly visible and trusted place where people, specifically older adults of
any income level, adults (aged 18 and older) with disabilities, and their families, friends, and
caregivers, can turn for unbiased, reliable information on the full range of long-term support
options. An ADRC provides a seamless entry point to LTC services and supports – consumers
can call one number, come to one organization, talk to one person, and begin the process of
having their needs met. CPW conducted seven focus groups to collect information from potential users on two primary
subjects: (1) how to reach them better through ADRC marketing materials, and (2) what types
of information to include on the Healthy Living portion of the ADRC website. Focus group
participants reviewed prototypes of brochures and posters and then discussed types of
information they would like to see on the future Healthy Living website. The information gathered will be used to improve the ADRC marketing plan to promote the
pilot ADRC sites and ADRC website, and to provide input in the development of a Healthy Living
section of the ADRC website.
Beschreibung
133 pages
Schlagwörter
Aging, Disability, Senior citizens, ADRC, Focus groups, Health, Resource connection, Older people