dc.contributor.author |
Oeltjenbruns, Rebecca Ann |
|
dc.date.accessioned |
2012-04-19T00:22:14Z |
|
dc.date.available |
2012-04-19T00:22:14Z |
|
dc.date.issued |
2011-12 |
|
dc.identifier.uri |
http://hdl.handle.net/1794/12165 |
|
dc.description |
xiv, 165 p. : ill. (some col.) |
en_US |
dc.description.abstract |
Our current focus on the city core includes reintroducing the mixed-use building. This typology is not without challenges, and arguably none is more pressing than full retail occupancy. This analysis investigates the potential for start-up companies to supplement traditional retail on an interim basis.
By documenting the needs and expectations of the start-up and development communities (from multiple perspectives), this study assesses the potential connection between mixed-use and the start-up company.
Using a methodology informed by literature and augmented by personal accounts, this analysis reveals that the inclusion of start-up companies in mixed-use projects can present both short- and long-term benefits to ongoing retail difficulties: mixed-use buildings can be an ideal location for start-up firms, including start-up tenants can be economically feasible if certain measures are in place, and a new development model is not needed to connect an emerging business with an existing project. |
en_US |
dc.description.sponsorship |
Committee in charge: Howard Davis, Chairperson;
John Rowell, Member;
Gerardo Sandoval, Member |
en_US |
dc.language.iso |
en_US |
en_US |
dc.publisher |
University of Oregon |
en_US |
dc.relation.ispartofseries |
University of Oregon theses, Dept. of Architecture, M.Arch. 2011; |
|
dc.rights |
rights_reserved |
en_US |
dc.subject |
Area planning and development |
en_US |
dc.subject |
Architecture |
en_US |
dc.subject |
Communication and the arts |
en_US |
dc.subject |
Social sciences |
en_US |
dc.subject |
Architecture |
en_US |
dc.subject |
Development |
en_US |
dc.subject |
Entrepreneurship |
en_US |
dc.subject |
Mixed-use vacancy |
en_US |
dc.subject |
Pop-up |
en_US |
dc.subject |
Start-up |
en_US |
dc.title |
Looking Beyond the Conventional Mixed-Use Development Model: Analyzing the Potential for Start-Up Businesses to Supplement Traditional Retail |
en_US |
dc.title.alternative |
Analyzing the Potential for Start-Up Businesses to Supplement Traditional Retail |
en_US |
dc.type |
Thesis |
en_US |