Abstract:
The National Football League and English Premier League sit atop the
professional sports industry as the two organizations that create the most economic and
social value. This thesis investigates how these two leagues have achieved this success
by exploring both the external, environmental factors that influence each league, as well
as the internal, strategic resources that each league leverages to create value. Using the
findings of this investigation, this thesis proposes a new model for value creation in
professional sports that considers the fundamental elements of professional sports
organizations, how those elements interact, and how leagues can evolve to capitalize on
those interactions in order to maximize economic and social value.
Description:
77 pages. A thesis presented to the Lundquist College of Business and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Science, Winter 2014.