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Merskin, Debra
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Recent Submissions
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(Howard Journal of Communications, 2010)What’s in a name? Plenty when it comes to the ability of words to establish identity. In 2005 in Oregon, for example, 142 land features carried the name ‘‘squaw’’—Squaw Gulch, Squaw Butte, Squaw Meadows, and Squaw Flat ...
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(Peter Lang, 2010-12)This book is an examination of how American mass media, including advertising, presents Otherness - anyone or anything constructed as different from an established norm - in terms of gender, race, sex, disabilities, and ...
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(Journal of Communication Inquiry, 2011-06-22)This article is an analysis of the teen-targeted vampire novel Twilight. The series and related merchandise have been a runaway financial success. Illustrative quotes from Twilight are presented according to Guggenbühl-Craig’s ...
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(Center for the Study of Women in Society, University of Oregon, 2008)
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(Plenum Publishing Corporation, 1999-06)Since the 1920s, American advertisers have recognized the taboo associated with menstruation and have incorporated messages about the social consequences of "showing" into feminine hygiene advertising. In order to answer ...
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(The Howard Journal of Communications, 2001-07)Jeep Cherokee, Sue Bee Honey, and Crazy Horse Malt Liquor are all established brand names and trademarks that use representations of Native Americans to help sell their products. How stereotypes are created, and how pictorial ...