dc.contributor.author |
Ballard, Kristen |
|
dc.date.accessioned |
2008-11-03T20:10:40Z |
|
dc.date.available |
2008-11-03T20:10:40Z |
|
dc.date.issued |
2008-02 |
|
dc.identifier.uri |
http://hdl.handle.net/1794/7662 |
|
dc.description |
74 p. : ill. This paper was completed as part of the final research component in the University of Oregon Applied Information Management Master's Degree Program [see htpp://aim.uoregon.edu]. |
en |
dc.description.abstract |
Customer Relationship Management (CRM) requires a customer-centric focus that aligns business strategies with customer needs to generate profit through maximizing customer lifetime value. Many business managers implement CRM technology without addressing the customer-centric strategic orientation that must be present for CRM to be successful. This Review of the Literature examines 22 articles published between 1973 and 2007 that emphasize customer-centric business strategy as a foundation for CRM and a facilitator for customer loyalty. |
en |
dc.relation.ispartofseries |
AIM Capstone 2008;Kristen Ballard |
|
dc.subject |
Data |
en |
dc.subject |
CRM |
en |
dc.subject |
Customer-centric |
en |
dc.subject |
Loyalty |
en |
dc.subject |
AIM |
en |
dc.subject |
Customer relationship management |
en |
dc.subject |
Business strategy |
en |
dc.subject |
Applied Information Management |
en |
dc.title |
Building a Strong Customer-centric Strategy to Enable CRM and Develop Customer Loyalty |
en |
dc.type |
Other |
en |