Abstract:
The objective of this master’s research project was to investigate the concepts
of public value, values inquiry, and strategic planning as they relate to the
work of art museum managers. Through a review of research literature from
the museum and public management sectors, I sought out evidence of public
value and strategic planning theories most useful for addressing the changing
relationships that museums have with the public. An exploratory case study
was conducted at the Jordan Schnitzer Museum of Art to investigate the
concept of public value as it manifests in the strategic management of an art
museum. The project concludes by considering the possibilities that public
values inquiry presents to museums undergoing strategic planning and
institutional change.