ResponseID
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Thank you for participating in this survey! We are excited to learn more about skiers and riders i...
First, please tell us about your 2010-11 ski season.
Please indicate the snowsports activities in which you participated in the 2010-2011 season? (Check...-Downhill skiing
Please indicate the snowsports activities in which you participated in the 2010-2011 season? (Check...-Cross country skiing
Please indicate the snowsports activities in which you participated in the 2010-2011 season? (Check...-Snowboarding
Please indicate the snowsports activities in which you participated in the 2010-2011 season? (Check...-Telemark skiing
Please indicate the snowsports activities in which you participated in the 2010-2011 season? (Check...-Snowmobiling
Please indicate the snowsports activities in which you participated in the 2010-2011 season? (Check...-Snowshoeing
Please indicate the snowsports activities in which you participated in the 2010-2011 season? (Check...-Tubing
Please indicate the snowsports activities in which you participated in the 2010-2011 season? (Check...-Backcountry skiing
Please indicate the snowsports activities in which you participated in the 2010-2011 season? (Check...-Other
Please indicate the snowsports activities in which you participated in the 2010-2011 season? (Check...-Other-TEXT
Approximately how many days did you visit the mountains during the 2010-11 Winter?
Approximately how many days do you ski/snowboard during the 2010-11 season?
Please estimate the percentage of your ski days during the 2010-11 season which were:-Weekdays
Please estimate the percentage of your ski days during the 2010-11 season which were:-Weekends
Please estimate the percentage of your ski days during the 2010-11 season which were:-Holiday Weekends
Please estimate the percentage of your ski days during the 2010-11 season which were:-Holidays
Please estimate the percentage of your ski days during the 2010-11 season which were:-Nights
At which Oregon ski areas have you skied/boarded? (Check all that apply)-Anthony Lakes
At which Oregon ski areas have you skied/boarded? (Check all that apply)-Timberline
At which Oregon ski areas have you skied/boarded? (Check all that apply)-Cat Ski Mt. Bailey
At which Oregon ski areas have you skied/boarded? (Check all that apply)-Mt. Bachelor
At which Oregon ski areas have you skied/boarded? (Check all that apply)-Mt. Hood Meadows
At which Oregon ski areas have you skied/boarded? (Check all that apply)-Mt. Ashland
At which Oregon ski areas have you skied/boarded? (Check all that apply)-Hoodoo
At which Oregon ski areas have you skied/boarded? (Check all that apply)-Mt. Hood Skibowl
At which Oregon ski areas have you skied/boarded? (Check all that apply)-Spout Springs
At which Oregon ski areas have you skied/boarded? (Check all that apply)-Cooper Spur
At which Oregon ski areas have you skied/boarded? (Check all that apply)-Warner Canyon
At which Oregon ski areas have you skied/boarded? (Check all that apply)-Willamette Pass
What is your favorite ski area in Oregon?
What area do you ski/ride at most often in Oregon?
Are you a season passholder?
At which resort(s) do you have a season pass?-Anthony Lakes
At which resort(s) do you have a season pass?-Timberline
At which resort(s) do you have a season pass?-Cat Ski Mt. Bailey
At which resort(s) do you have a season pass?-Mt. Bachelor
At which resort(s) do you have a season pass?-Mt. Hood Meadows
At which resort(s) do you have a season pass?-Mt. Ashland
At which resort(s) do you have a season pass?-Hoodoo
At which resort(s) do you have a season pass?-Mt. Hood Skibowl
At which resort(s) do you have a season pass?-Spout Springs
At which resort(s) do you have a season pass?-Cooper Spur
At which resort(s) do you have a season pass?-Warner Canyon
At which resort(s) do you have a season pass?-Willamette Pass
Where do you prefer to purchase your lift tickets/season pass? (select only one)
Where do you prefer to purchase your lift tickets/season pass? (select only one)-TEXT
Please indicate your ability for the following winter sports:-Downhill Skiing
Please indicate your ability for the following winter sports:-Snowboarding
Please indicate your ability for the following winter sports:-Cross-country Skiing
Please indicate your ability for the following winter sports:-Telemark Skiing
How many years have you been skiing/boarding?
With whom do you usually ski/ride? (check all that apply)-Alone
With whom do you usually ski/ride? (check all that apply)-Family
With whom do you usually ski/ride? (check all that apply)-Friends
With whom do you usually ski/ride? (check all that apply)-Groups (ski clubs, etc.)
With whom do you usually ski/ride? (check all that apply)-Both friends and family
During which months did you ski/board of the 2010-11 season? (Check all that apply)-Oct
During which months did you ski/board of the 2010-11 season? (Check all that apply)-Nov
During which months did you ski/board of the 2010-11 season? (Check all that apply)-Dec
During which months did you ski/board of the 2010-11 season? (Check all that apply)-Jan
During which months did you ski/board of the 2010-11 season? (Check all that apply)-Feb
During which months did you ski/board of the 2010-11 season? (Check all that apply)-Mar
During which months did you ski/board of the 2010-11 season? (Check all that apply)-Apr
During which months did you ski/board of the 2010-11 season? (Check all that apply)-May
During which months did you ski/board of the 2010-11 season? (Check all that apply)-June
During which months did you ski/board of the 2010-11 season? (Check all that apply)-July
During which months did you ski/board of the 2010-11 season? (Check all that apply)-Aug
During which months did you ski/board of the 2010-11 season? (Check all that apply)-Sept
How many days did you spend skiing/riding non-lift served terrain (backcountry) during the 2010-11 s...
Do you ______ your ski/snowboarding equipment?
How many people in your household ski/ride?
How many of those who ski/ride are under 18?
Next, we would like to ask some questions about snowsports equipment and accessory purchases.
Do you shop pre-season ski/snowboard sales?
Which months of the year do you shop pre-season sales? (Check all that apply)-July
Which months of the year do you shop pre-season sales? (Check all that apply)-August
Which months of the year do you shop pre-season sales? (Check all that apply)-September
Which months of the year do you shop pre-season sales? (Check all that apply)-October
Which months of the year do you shop pre-season sales? (Check all that apply)-November
Do you shop online for ski/snowboard equipment and accessories?
Please estimate the amount spent in 2011 for ski equipment and accessories total for all individuals...-Dollars spent in 2011-Skis/Snowboard
Please estimate the amount spent in 2011 for ski equipment and accessories total for all individuals...-Dollars spent in 2011-Boots
Please estimate the amount spent in 2011 for ski equipment and accessories total for all individuals...-Dollars spent in 2011-Clothing
Please estimate the amount spent in 2011 for ski equipment and accessories total for all individuals...-Dollars spent in 2011-Accessories
Please estimate the amount spent in 2011 for ski equipment and accessories total for all individuals...-Dollars spent in 2011-Rentals
Where did you last purchase the following items: (check all that apply)-Snowsports Equipment-Ski shop
Where did you last purchase the following items: (check all that apply)-Snowsports Equipment-Ski swap
Where did you last purchase the following items: (check all that apply)-Snowsports Equipment-Ski area
Where did you last purchase the following items: (check all that apply)-Snowsports Equipment-Sporting goods store
Where did you last purchase the following items: (check all that apply)-Snowsports Equipment-Online vendors
Where did you last purchase the following items: (check all that apply)-Snowsports Equipment-Department store
Where did you last purchase the following items: (check all that apply)-Snowsports Equipment-Ski show
Where did you last purchase the following items: (check all that apply)-Snowsports Apparel-Ski shop
Where did you last purchase the following items: (check all that apply)-Snowsports Apparel-Ski swap
Where did you last purchase the following items: (check all that apply)-Snowsports Apparel-Ski area
Where did you last purchase the following items: (check all that apply)-Snowsports Apparel-Sporting goods store
Where did you last purchase the following items: (check all that apply)-Snowsports Apparel-Online vendors
Where did you last purchase the following items: (check all that apply)-Snowsports Apparel-Department store
Where did you last purchase the following items: (check all that apply)-Snowsports Apparel-Ski show
Where did you last purchase the following items: (check all that apply)-Snowsports Accessories-Ski shop
Where did you last purchase the following items: (check all that apply)-Snowsports Accessories-Ski swap
Where did you last purchase the following items: (check all that apply)-Snowsports Accessories-Ski area
Where did you last purchase the following items: (check all that apply)-Snowsports Accessories-Sporting goods store
Where did you last purchase the following items: (check all that apply)-Snowsports Accessories-Online vendors
Where did you last purchase the following items: (check all that apply)-Snowsports Accessories-Department store
Where did you last purchase the following items: (check all that apply)-Snowsports Accessories-Ski show
What time of day and day of week are best for you to shop during the season?-Time of day
What time of day and day of week are best for you to shop during the season?-Day of week
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Direct Mail-Group
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Direct Mail-Rank
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Radio-Group
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Radio-Rank
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Television-Group
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Television-Rank
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Newspaper-Group
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Newspaper-Rank
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Online publication-Group
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Online publication-Rank
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Retailer notifications-Group
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Retailer notifications-Rank
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Magazine-Group
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Magazine-Rank
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Vendor website-Group
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Vendor website-Rank
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Peer-reviews-Group
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Peer-reviews-Rank
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Email -Group
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Email -Rank
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Web Sidebars-Group
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Web Sidebars-Rank
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Social Media -Group
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Social Media -Rank
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Other-Group
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Other-Rank
What media has the most influence on your winter sports equipment buying decision(s)? (Drag and drop...-Other-TEXT
Do you subscribe to snowsport-related email lists, deal alerts, or smartphone applications?
Which list/alert/app do you find the most influential?
What influences your snowsport equipment buying decisions most? (Please place the items in rank orde...-Brand
What influences your snowsport equipment buying decisions most? (Please place the items in rank orde...-Advertising
What influences your snowsport equipment buying decisions most? (Please place the items in rank orde...-Performance
What influences your snowsport equipment buying decisions most? (Please place the items in rank orde...-Price
What influences your snowsport equipment buying decisions most? (Please place the items in rank orde...-Friends
What influences your snowsport equipment buying decisions most? (Please place the items in rank orde...-Color
Please tell us about how you travel to and from the ski area.
How do you get information on current snow/road conditions? (Check all that apply)-Snow phone
How do you get information on current snow/road conditions? (Check all that apply)-Ski shop
How do you get information on current snow/road conditions? (Check all that apply)-Ski area website
How do you get information on current snow/road conditions? (Check all that apply)-Television
How do you get information on current snow/road conditions? (Check all that apply)-Radio
How do you get information on current snow/road conditions? (Check all that apply)-Text message
How do you get information on current snow/road conditions? (Check all that apply)-Email alerts
How do you get information on current snow/road conditions? (Check all that apply)-Weather forecast
How do you get information on current snow/road conditions? (Check all that apply)-Newspaper
How do you get information on current snow/road conditions? (Check all that apply)-Department of Transportation
How do you get information on current snow/road conditions? (Check all that apply)-Other
How do you get information on current snow/road conditions? (Check all that apply)-Other-TEXT
What mode of transportation do you normally use to get to the mountain to go skiing/riding? (Select...
What mode of transportation do you normally use to get to the mountain to go skiing/riding? (Select...-TEXT
On average, how far do you travel (in miles), one way, to go skiing/riding?
How many people normally travel with you? (including yourself)
Please give your best estimate of the total amount you spend per person per day on and off (to and f...-Fuel/transportation
Please give your best estimate of the total amount you spend per person per day on and off (to and f...-Food/beverages
Please give your best estimate of the total amount you spend per person per day on and off (to and f...-Lodging
Please give your best estimate of the total amount you spend per person per day on and off (to and f...-Rental equipment
Please give your best estimate of the total amount you spend per person per day on and off (to and f...-Entertainment
Please give your best estimate of the total amount you spend per person per day on and off (to and f...-Other
Please give your best estimate of the total amount you spend per person per day on and off (to and f...-Other-TEXT
This section asks questions about your most recent ski visit to an Oregon ski area.
Your most recent visit was at the following ski area:
How much, on average, did you spend per person, per day on the mountain on the following items?-Food/drink
How much, on average, did you spend per person, per day on the mountain on the following items?-Rentals
How much, on average, did you spend per person, per day on the mountain on the following items?-Lift Tickets
How much, on average, did you spend per person, per day on the mountain on the following items?-Ski school
How much, on average, did you spend per person, per day on the mountain on the following items?-Retail shop
How much, on average, did you spend per person, per day on the mountain on the following items?-Other
How much, on average, did you spend per person, per day on the mountain on the following items?-Other-TEXT
Please rate the following characteristics for the Oregon ski area that you visit most (1 star = very...-Traffic
Please rate the following characteristics for the Oregon ski area that you visit most (1 star = very...-Parking
Please rate the following characteristics for the Oregon ski area that you visit most (1 star = very...-Parking -TEXT
Please rate the following characteristics for the Oregon ski area that you visit most (1 star = very...-Weather
Please rate the following characteristics for the Oregon ski area that you visit most (1 star = very...-Snow conditions
Please rate the following characteristics for the Oregon ski area that you visit most (1 star = very...-Slope conditions
Please rate the following characteristics for the Oregon ski area that you visit most (1 star = very...-Lift lines
Please rate the following characteristics for the Oregon ski area that you visit most (1 star = very...-Ski terrain
Please rate the following characteristics for the Oregon ski area that you visit most (1 star = very...-Employees
Please rate the following characteristics for the Oregon ski area that you visit most (1 star = very...-Food service
Please rate the following characteristics for the Oregon ski area that you visit most (1 star = very...-Ski school
Please rate the following characteristics for the Oregon ski area that you visit most (1 star = very...-Childcare
Please rate the following characteristics for the Oregon ski area that you visit most (1 star = very...-Lodge
Please check the activities or services you used while at the mountain on your last ski trip. (Check...-Ski school
Please check the activities or services you used while at the mountain on your last ski trip. (Check...-Children Ski School
Please check the activities or services you used while at the mountain on your last ski trip. (Check...-Childcare
Please check the activities or services you used while at the mountain on your last ski trip. (Check...-Ski races
Please check the activities or services you used while at the mountain on your last ski trip. (Check...-Food service
Please check the activities or services you used while at the mountain on your last ski trip. (Check...-Bar
Please check the activities or services you used while at the mountain on your last ski trip. (Check...-X-C trails
Please check the activities or services you used while at the mountain on your last ski trip. (Check...-Terrain Park
Please check the activities or services you used while at the mountain on your last ski trip. (Check...-Mountain guided tour
Please check the activities or services you used while at the mountain on your last ski trip. (Check...-Rental shop
Please check the activities or services you used while at the mountain on your last ski trip. (Check...-Lodge
Please check the activities or services you used while at the mountain on your last ski trip. (Check...-Ski shop
On average, how many hours do you spend skiing per day?-Hours spent Skiing
For the following questions, we would like to know about your last destination ski vacation. A desti...
Have you taken a destination ski vacation in the last 3 years?
Was your destination ski vacation in Oregon?
The following question is asking about your most recent ski vacation in Oregon. : How many days did you stay?-Resort in Oregon
The following question is asking about your most recent ski vacation in Oregon. : How many days did you stay?-Resort in Oregon-TEXT
The following question is asking about your most recent ski vacation in Oregon. : When was it?-Resort in Oregon-Month
The following question is asking about your most recent ski vacation in Oregon. : When was it?-Resort in Oregon-Year
The following question is asking about your most recent ski vacation in Oregon. : When was it?-Resort in Oregon-TEXT
The following question is asking about your most recent ski vacation in Oregon. : How far was your lodging from the ski area?-Resort in Oregon
The following question is asking about your most recent ski vacation in Oregon. : How far was your lodging from the ski area?-Resort in Oregon-TEXT
Was the primary purpose of the trip to participate in snowsports?
Was the primary purpose of the trip to participate in snowsports?-TEXT
How much, did you spend during this destination vacation per person, per day at the mountain on the...-Food/drink
How much, did you spend during this destination vacation per person, per day at the mountain on the...-Rentals
How much, did you spend during this destination vacation per person, per day at the mountain on the...-Lift Tickets
How much, did you spend during this destination vacation per person, per day at the mountain on the...-Ski school
How much, did you spend during this destination vacation per person, per day at the mountain on the...-Retail shop
How much, did you spend during this destination vacation per person, per day at the mountain on the...-Other
Please check the following activities you participated in while on your ski vacation. (Check all tha...-Cross country skiing
Please check the following activities you participated in while on your ski vacation. (Check all tha...-Snowmobiling
Please check the following activities you participated in while on your ski vacation. (Check all tha...-Swimming/hot tub
Please check the following activities you participated in while on your ski vacation. (Check all tha...-Health club/Spa
Please check the following activities you participated in while on your ski vacation. (Check all tha...-Shopping
Please check the following activities you participated in while on your ski vacation. (Check all tha...-Sightseeing
Please check the following activities you participated in while on your ski vacation. (Check all tha...-Nightclubs
Please check the following activities you participated in while on your ski vacation. (Check all tha...-Movies
Please check the following activities you participated in while on your ski vacation. (Check all tha...-Business/Trade Conference
Please check the following activities you participated in while on your ski vacation. (Check all tha...-Wine Tasting
Please check the following activities you participated in while on your ski vacation. (Check all tha...-Fine Dining
Please check the following activities you participated in while on your ski vacation. (Check all tha...-Festivals
Please check the following activities you participated in while on your ski vacation. (Check all tha...-Concerts
Please check the following activities you participated in while on your ski vacation. (Check all tha...-Race Events
Please check the following activities you participated in while on your ski vacation. (Check all tha...-Pub/craft beer tours
Please check the following activities you participated in while on your ski vacation. (Check all tha...-Tubing
Please check the following activities you participated in while on your ski vacation. (Check all tha...-Other
Please check the following activities you participated in while on your ski vacation. (Check all tha...-Other -TEXT
Please estimate your average per person per day expenditures off the mountain on the following items...-Lodging
Please estimate your average per person per day expenditures off the mountain on the following items...-Retail/gifts
Please estimate your average per person per day expenditures off the mountain on the following items...-Drink
Please estimate your average per person per day expenditures off the mountain on the following items...-Meals/food
Please estimate your average per person per day expenditures off the mountain on the following items...-Entertainment
Please estimate your average per person per day expenditures off the mountain on the following items...-Ski equipment
Please estimate your average per person per day expenditures off the mountain on the following items...-Fuel/transport
Please estimate your average per person per day expenditures off the mountain on the following items...-Ski rentals
Please estimate your average per person per day expenditures off the mountain on the following items...-Other
Do you plan to take future destination ski vacations in Oregon?
Do you plan to take future destination ski vacations in Oregon?-TEXT
What could make Oregon a more attractive ski destination?
The following section asks questions about your perceptions about the ski industry.
What do you perceive as the role of ski areas in Oregon?-Ski areas provide environmental stewardship
What do you perceive as the role of ski areas in Oregon?-Ski areas complement other recreational opportunities in National Forests
What do you perceive as the role of ski areas in Oregon?-Ski areas manage public land in the public interest
What do you perceive as the role of ski areas in Oregon?-Ski areas fulfill the National Forest Service's mission
What do you perceive as the role of ski areas in Oregon?-Ski areas generate revenue for the State of Oregon
How familiar are you with the Sustainable Slopes program?
Have you ever filled out a Sustainable Slopes scorecard for a resort you visited?
How likely would you be to patronize a ski area if you knew they followed environmentally-conscious...
How important is sustainability to you, personally?
Please tell us about yourself and your household.
Please indicate your age and sex.-Age
Please indicate your age and sex.-Age-TEXT
How many people live in your household?
How many people in your household are under age 18? (write 0 if none)
Please check the category which best describes your total household income.
What is your current marital status?
Please check the occupation which most closely fits your present job. (Select only one)
Please indicate the highest level of education you have completed.
ENVIROS
CNFS
PLI
NFSM
ECON
Neutral
CNFSNeutral
PLNeutral
NFSMissionNeutral