Mukhongo, Lynete Lusike2021-12-292021-12-292014-07Mukhongo, L. L. (2014) Reconstructing Gendered Narratives Online: Nudity for Popularity on Digital Platforms. Ada: A Journal of Gender, New Media, and Technology, No.5. doi:10.7264/N3K64GB32325-0496https://hdl.handle.net/1794/2694812 pagesThe image of Huddah Monroe and Raila Odinga which appears under the section "Theoretical framework" should appear at the end of the "Negotiating the new media platforms and emerging digital communities" section as "Munroe4".The focus of this paper is on how young female internet users in Africa, with emphasis on Kenya, are constructing their own gendered narratives online. The emphasis is on how they are appropriating social media by posting controversial and often nude pictures of themselves online, a major shift in the production and consumption of such images in a patriarchal culture, which is driven by mainstream discourse that often assumes that the patriarchal culture exploits the female body in mainstream visual cultures. Today, we are witnessing female internet users carefully manipulating social media whether in a bid to feed into the patriarchal dominated culture that exploits the female body, or as a method to exploit that very patriarchal culture that draws its life from visuals that exploit the female body.enCreative Commons BY-NC-ND 4.0-USArticle