Adams, Joshua2015-08-102015-08-102015-06https://hdl.handle.net/1794/1907845 pages. A thesis presented to the School of Journalism and Communication and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Arts, Spring 2015.The goal of this research project is to explore how social media can and is being used to promote a greater good in society. This paper showcases those that are using social media for good, and what they are doing right in their quest to engage people of all walks of life to fight for their cause. This will be shown through the examination and evaluation of seven various social media movements as case studies. The case studies shown in this project demonstrate how to use social media to promote the concept of a greater good, the definition of "greater good" being based solely on the opinion of the individual, which people can explore and come to their own conclusions. This study shows that there are many ways that social media is being used to garner attention for the greater good. Through highlighting cases of social media usage that have been proven to be extremely effective, and examining concepts, methods and ideas within the social media spread of issues that are meant to undergird what makes these cases strong, this study illustrates the good that social media can do.en-USCreative Commons BY-NC-ND 4.0-USSocial mediaJournalismViralGreater goodSpreadCelebritySocietyThesis / Dissertation