Shirk, Matthew M.2016-12-062016-12-062016-05https://hdl.handle.net/1794/2197243 PagesWebsite trustworthiness is recognized as one of the primary factors driving consumer intentions to buy products online. Many aspects of website design, information layout and consumer reviews impact how customers perceive trustworthiness of an online retailer. This literature review utilizing sources published between 2010 and 2016, identifies some of the most prominent aspects of retail website design, layout and consumer reviews that have the most significant impact on a potential customer’s perception of website trustworthiness, as well as best practices for improving it.en-USCreative Commons BY-NC-ND 4.0-USonline consumer trustfactors of website trustworthinessfactors of consumer trustimproving online consumer trustretail website design for trustworthinessoptimizing website design for trustTerminal Project