Curtin, PatDel Rosso, Teri2016-11-212016-11-212016-11-21https://hdl.handle.net/1794/20710This study explores how the complicated and nuanced identity theory, intersectionality, can be implemented as a communication strategy for sexual health professionals. From interviews with sexual health professionals in Oregon, this research indicates that through the adaptation of a reproductive justice lens professionals can practice intersectionality in their day-to-day work. Strategic communication has longed focused on the “cash value” of theory and suggested that theory is best when it can be applied in real world instances. This research identifies three strategies for application: the use of explicit language, the building of transformative coalitions, and the centering of marginalized voices, stories, and lived experience. This, in combination with an exploration into how sexual health professionals see their own professional and personal identities, indicates that there are very real world applications of intersectional theory that benefit practice.en-USAll Rights Reserved.Critical Public RelationsIdentityIntersectionalityReproductive justiceSexual healthStrategic communicationElectronic Thesis or Dissertation