Clithero, JohnWilkinson, Rowan2024-08-302024-08-302024https://hdl.handle.net/1794/30033This thesis explores the National Basketball Association’s (NBA) development into a global brand, analyzing its international business development strategies and their implications for organizations endeavoring to extend into foreign markets. Through an extensive literature review and empirical analysis, this thesis elucidates the NBA’s development from a struggling domestic sports league to a dominant global entity, identifying key factors and strategies that have contributed to its success in foreign markets.en-USCC BY-NC-ND 4.0SportsInternationalBusinessNBAExpansionThesis/Dissertation