David Ewald Deb MorrisonJames, Kaeleign2022-09-282022-09-282022-05https://hdl.handle.net/1794/2751587 pagesBrands’ environmental action is becoming more and more important to the average consumer, yet existing brand sustainability reporting does not match this shift in consumer priorities. The intent of this thesis is to addresses this reality as it relates to the apparel industry. First, by describing the players, reporting styles, and nuances in sustainability reporting. Second, by breaking down the current reality of brand sustainability reporting in the apparel industry. Third, by sharing experiences of industry professionals navigating sustainability across the non-profit sector, advertising and media, business, and the law. This project aims to offer some peace of mind to those who may feel overwhelmed by their sustainability journey as well as to offer some guidance on what the future of accessible brand sustainability reporting could look like.enCreative Commons BY-NC-ND 4.0-USAdvertisingApparel IndustryApparelFashionEnvironmentSustainability ReportingNon-profitsBrandThesis / Dissertation