Yount, HeatherCiscek, EricaPhillips, LaurieParker, Margy2015-05-142015-05-142014https://hdl.handle.net/1794/1890232 pagesThis report is the result of three terms of work by students in the University of Oregon’s School of Journalism and Communication. During fall term 2013, students in Strategic Communications Research (J495) conducted primary and secondary research to learn more about issues related to Rogue Valley Transportation District. In winter term 2014, students in Strategic Planning and Cases (J453) used the research conducted in J495 to identify strategic communications issues. In spring term 2014, Public Relations Campaigns (J454) students developed a public relations campaign designed to assist RVTD in addressing identified communications issues.en-USCreative Commons BY-NC-ND 4.0-USMedford (Or.)Public relationsRogue Valley Transportation DistrictStrategic planningCommunity outreachOther