Whitinger, Dan2016-02-082016-02-082015-12https://hdl.handle.net/1794/1963553 pagesState funding in higher education remains lower than before the effects of the last recession, while education costs have risen. Higher education uses fundraising to keep the quality of education from diminishing and control tuition. This annotated bibliography presents selected literature on identifying best practices for increasing alumni philanthropic participation through social media.en-USCreative Commons BY-NC-ND 4.0-USHigher educationAlumni, nonprofitNonprofit organizationsSocial mediaEngagementFundraisingAnalyticsTerminal Project