Sherman, Arielle R., (Arielle Rose)2011-06-062011-06-062011-06https://hdl.handle.net/1794/11198viii, 73 p. : col. ill. A Master’s project presented to the Arts & Administration Program of the University of Oregon in partial fulfillment of the requirements for the degree of Master of Science in Arts ManagementIn my final Master’s project, I studied both the practical and theoretical implications concerning the integration of social media and fundraising within arts organizations and how these implications encourage or detract from a sense of community. Of particular importance was the exploration into if and how online communities translate into offline communities and how the boundaries between the physical and virtual realms become blurred via online giving. The ultimate goal, then, was to examine the risks and the potential benefits that online media can provide arts NPOs in their pursuit for private funding. Does social media remain an exclusive bandwagon for arts organizations jump on in order to garner support from the select segments of the population that are “connected”? Or has it become an emergent platform for all arts organizations to consider incorporating into their fundraising repertoires? KEYWORDSen-USSocial media and fund raisingFundraisingArts organizationsNetworksCommunity developmentCollaborationEngagementIntegrationOther