Bradley, Cat Elizabeth2014-10-232014-10-232014-06https://hdl.handle.net/1794/1855466 pages. Examining committee chair: Dr. Eleonora RedaelliThe majority of art museums in the US market their institution primarily to traditional audiences: white, mostly female, educated, and with an upper-middle-class and above financial life-style. This capstone research explores and unpacks these habits to broaden the conversation of diversity in the art institution and the institution’s constituents. The first public touch-to-touch action indication that the establishment wishes to create an open dialogue and relationship with any community is their marketing plan and strategy. This study explores the question of how visual arts museums can use marketing to begin the conversation of inclusion with diverse audiences. I will focus on why marketing is a powerful tool for communication, why it is the institution’s responsibility to reach out to this audience, and give suggestions on how the institution can reach these audiences properly.en-USCreative Commons BY-NC-ND 4.0-USDiversityInclusionMarketingConstituentsArt museumsTerminal Project