Budd, ElizabethFallon, EmmaPedroza, JonathanKelly, NicholeBudd, Elizabeth2020-08-112020-08-112020https://hdl.handle.net/1794/25457Project files are comprised of 1 page pdf and presentation recording in mp4 format.Title: A Qualitative Study of Accessibility, Quality, and Affordability of Healthy Foods Within a Rural Oregon Town Authorship: Fallon, E.R., Pedroza, J.A, Kelly, N.R., Budd, E.L. Introduction: Rural communities have limited access to healthy foods, which hinders healthy eating and increases risk for chronic diseases. The objectives of this study were to qualitatively assess: 1) access to local, healthy foods, and 2) experiences while participating in a produce buying club among residents of a rural Oregon town. Method: Nine interviews and two focus groups were conducted, one focus group including members of the local produce buying club and one including non-members. All study participants were asked about prices of food within their town; accessibility and availability of fresh, healthy foods; eating and buying habits; and other food related questions. Buying club participants were asked questions about their experiences with the program and the food they receive. Interviews were transcribed and content analysis was conducted by two trained research assistants. Results: Prominent themes in both of the focus groups included a lack of food options, high quality produce, and affordable food prices. Residents expressed a desire to eat healthier foods, but cited access as a barrier. Buying club participants appreciated the service, but noted significant organizational challenges (e.g., non-user-friendly technology, lack of paid employees, not allowing SNAP benefits) that made broader participation more difficult. Conclusion: Study findings show there is a need for interventions that improve access to healthy foods in rural communities, especially among low income residents. These data can inform recommendations on how to improve and expand the produce buying club in rural communities.video/mp4application/pdfen-USCreative Commons CC BY-NC-ND 4.0Food AccessRural TownsPresentationhttps://orcid.org/0000-0001-7887-7257