Mohammed, Wunpini Fatimata2021-11-142021-11-142019-02Mohammed, W.F. (2019). Online Activism: Centering Marginalized Voices in Activist Work. Ada: A Journal of Gender, New Media, and Technology, No. 15. https://doi.org/10.5399/uo/ada.2019.15.22325-0496https://hdl.handle.net/1794/2679511 pagesThis article contextualizes feminist activism within Northern Ghana, highlighting the complexities of activism in this society. I argue that although social media provides space for the articulation of marginalized voices, it is imperative to examine how cultural capital and an intimate knowledge of power dynamics within a socio-cultural context shapes successful activist work. Therefore, online activism when complemented by activist work offline, can be used to address injustices towards marginalized people. I contextualize the case within a religiously conservative society, emphasizing the role that an activist’s positionality can play in facilitating activist work. Throughout the article, I deconstruct activism, shedding light on the evolution and malleability of activism depending on whether or not activist work leads to concrete results. Therefore, I draw on critical technocultural discourse analysis (CTDA) to contextualize activist work that I engaged in, together with non-activist identifying people and feminist allies to seek justice for a woman who was front and center in our quest to address sexism publicly directed at her.enCreative Commons BY-NC-ND 4.0-USallyship, feminism, Ghana, online activism, social media, technological determinism, digital public shamingArticle