Hogan, Dana L.2008-11-132008-11-132008-11-13https://hdl.handle.net/1794/7821This paper was completed as part of the final research component in the University of Oregon Applied Information Management Master's Degree Program [see htpp://aim.uoregon.edu].Barney et al. (1995) explain that technologies can increase a firmà ¢ s economic value by reducing costs or differentiating products and services. Literature published 1995-2006 is analyzed to identify types of technology-based market capabilities useful in pursuit of competitive advantage. Eight types are identified: Business Intelligence, Customer Relationship Management, Data Warehouse, Electronic Data Interchange, Email, Information Technology, Knowledge Management and Web & Internet Technologies. The outcome provides a set of references for managers of information systems.DataData warehousingElectronic data interchangeKnowledge managementAIMCompetitive advantageBusiness intelligenceApplied Information ManagementOther