Parker, BobSchurr, Andrew2021-05-052021-05-052019https://hdl.handle.net/1794/2623152 pagesDrinking water is a resource that touches all aspects of a community. It crosses nearly all boundaries and affects everyone with a tap. Quality, clean, water is an important piece of any community puzzle. But what happens upstream before we turn on the faucet? Protecting drinking water sources requires conservation and stewardship actions that extend beyond the municipal boundary or the treatment plant. Watershed protection activities funded through Payment for Ecosystems Services programs are an increasingly common mechanism for drinking water source protection. Willingness to Pay via Contingent Valuation is studied in order to determine funds collection systems and support among the affected population. This study examines the effects of the threat perception of climate change and wildfire, feelings about collaboration and communication, and levels of institutional trust on Willingness to Pay for Drinking Water Source Protection programs in the McKenzie River Watershed. The study sample population was comprised of ratepaying customers of the local public utility the Eugene Water & Electric Board in the City of Eugene, Oregon.en-USCreative Commons BY-NC-ND 4.0-USDrinking WaterWillingness to PayContingent ValuationWatershedDrinking Water Source ProtectionTerminal Project