Mains, Courtney2016-10-182016-10-182016-06https://hdl.handle.net/1794/2032556 pages. A thesis presented to the Department of the School of Journalism and Communication and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Arts, Spring 2016.This research explores why when public relations is a female-dominated profession, sports public relations (i.e . sports information) is a largely male-dominated profession, specifically by looking at NCAA basketball sports information directors (SIDs). The findings suggest that there is a clear gender imbalance in sports information and even greater disparities when it comes to the level of sports women oversee and upward mobility within sports information. Systematic and structural factors within the industry ultimately influence women's decisions to leave the field. With a lack of women in these sports information roles personal interactions and relationships sacrificed.en-USCreative Commons BY-NC-ND 4.0-USSports informationGenderNCAAPublic relationsCollege athleticsSIDBasketballWomen in sportsThesis / Dissertation