Ma, Xiaoqing2016-09-072016-09-072016-06-07https://hdl.handle.net/1794/2007346 pagesThis research capstone explored ways in which theater production serve as an example to narrate its story through multiple media and how audience plays a role in this transition. Through a study of commercial theater and the definations of transmedia storytelling, the reader will gain a background on concept and histrocial content to the field. I then explored one case study: Les Misérables. Through an explore on programming, branding and marketing, this study served to document trends, and the place of a transmedia theater in a wider culture of media-consumer interaction. This growing trend can give art administrators in the field a look into how to narrate storytelling through variety media, and can thus keep arts experiences relevant and audiences engaged in the future.en-USAll Rights Reserved.Transmedia storytellingTransmediaCommercial theaterMultimediaParticipationLes MiserablesTheaterTerminal Project