Cottom, Tressie McMillan2021-06-202021-06-202015-04McMillan Cottom, T. (2015) “Who Do You Think You Are?”: When Marginality Meets Academic Microcelebrity. Ada: A Journal of Gender, New Media, and Technology, No.7. doi:10.7264/N3319T5T (http://dx.doi.org/10.7264/N3319T5T)2325-0496https://hdl.handle.net/1794/2635923 pagesPopulists and capitalists conceptualize academic public writing as a democratizing process. I argue that interlocking structures of oppression contour neoliberal academic appeals for public scholarship. Using data from a public academic blog, I conceptualize the attention economy as stratified by attenuated status groups. I also discuss the methodological promise of digital texts for sociological inquiry.en-USCreative Commons BY-NC-ND 4.0-USArticle