Adamovic, Meghan2013-06-052013-06-052013-06https://hdl.handle.net/1794/1288486 p. Examining committee chair: Dr. John FennThe purpose of this study is to understand the evaluation methods put in place by art museums in Los Angeles to measure the success of their online social media programs. Through case studies at three institutions in Los Angeles knowledge of their program evaluation will be come clear. This body of knowledge can then be used to improve evaluation procedures and in turn, increase the success levels of social media programs to help make these programs more engaging to museum audiences and community.en-USrights_reservedParticipationEngagementSocial mediaEvaluationMetricsNetworksCommunityOther