Morrell, Meredith2014-09-182014-09-182014-06https://hdl.handle.net/1794/1827647 pages. A thesis presented to the Department of Public Relations and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Arts, Spring 2014.Many nonprofits struggle with the concept of building and communicating an organizational identity and this is true for The Co-op Family Center, a childcare center in Eugene, Oregon. This thesis explores the benefits of clearly articulating an organizational identity and the necessity to start the identity-building process from within the organization. After the discussion of organizational identity, a public relations plan is included to assist The Co-op Family Center with the creation of an identity-building process. The plan details specific steps that the nonprofit can take to define its identity and ultimately enhance overall cohesiveness with all stakeholders.en-USAll Rights Reserved.MarketingOrganizational IdentityBrandingInternal MarketingChildcareCo-op Family CenterThesis / Dissertation