Berman, Daniel2019-02-132019-02-132018https://hdl.handle.net/1794/24353Smartphones and social media have driven the popularity of photography to an all-time high. In addition to being popular, photography is big business and operates within a crowded and competitive market. To find success in the industry, one has to differentiate oneself and find new sources of revenue. This study explores the potential for an artwork rental business as an uncommon revenue stream, and identifies best practices and lessons learned from similar business models.enCreative Commons BY-NC-ND 4.0-USPhotographyService-based businessArtwork-as-a-serviceArt rentalArt leaseServitizationTerminal Project