Hawley, EricaDionísio, Wendy Ames2016-11-292016-11-292016https://hdl.handle.net/1794/2194030 pagesThe Redmond Professional Business Medical District Initiative is an ongoing project in the City of Redmond, Oregon. The initiative aims to create a distinct area of town designated for new business development that will boost the city’s overall economy and improve quality of life for residents. With an emphasis on curb appeal, accessibility, and connection to nature, the Professional Business Medical District is a unique addition to the growing City of Redmond. However, there is currently a general lack of awareness about the district and the many opportunities it can provide the region – particularly among investors, business owners, and developers. To address this issue, five students in Public Relations Campaigns (J454) at the University of Oregon developed a communication plan to advise city officials on how to effectively draw new business to the area.en-USCreative Commons BY-NC-ND 4.0-USEconomic developmentBusiness districtsOther