Potuto, Josephine (Jo) R.Lyons, William H.Rask, Kevin N.2014-07-032014-07-032014-07-0192 OR. L. REV. 8790196-2043https://hdl.handle.net/1794/17958100 pagesen-USAll Rights Reserved.NCAAWhat’s in a Name? The Collegiate Mark, the Collegiate Model, and the Treatment of Student-AthletesArticle