Foxman, MaxwellHinkle, LindsayRodriguez Baquero, Sofia2024-12-122024-12-122024-11https://hdl.handle.net/1794/3024749 pagesThis paper explores the relationship between using Roblox and learned financial habits in children. Even as required personal finance courses become common in high schools across the U.S., we need to do more to support the development of financial literacy in the next generation. Video games provide the opportunity to make this education engaging and immersive, which gives kids the chance to learn by doing. Roblox is a free online gaming and game creation platform that currently has around 80 million daily users. This research studies broadly how games and personal finance are being factored into education before looking specifically at the role parents can play in these relationships. It also analyzes Roblox as a platform to understand how different features and aspects of the platform influence consumer behavior in children. Through active parent involvement and honest conversations about the value of money, Roblox can go from being purely for entertainment and socialization to being a tool for building healthy financial habits in young people. The final chapter of this research is a new guide for parents on how to treat Roblox with their child and understand the economic and social implications of using it.en-USCreative Commons BY-NC-ND 4.0-USgame studies, personal finance education, financial literacy, Roblox, media advocacyThesis