Hawley, EricaDionísio, Wendy Ames2016-11-292016-11-292016https://hdl.handle.net/1794/2194132 pagesOver the course of 10 weeks, students in Public Relations Campaigns (J454) at the University of Oregon collaborated with City of Redmond officials and staff to identify goals, objectives, target audiences, strategies, and tactics that would help to increase civic engagement among the residents of Redmond. The ultimate goal of the project was to create community engagement between the public and city hall. In hopes of reaching this goal, students identified the target audience as citizens between the ages of 25 and 45 and developed two objectives: • Increase awareness of city events among the target audience • Create civic engagement online among the target audienceen-USCreative Commons BY-NC-ND 4.0-USPolitical participationCitizen participationOther