Farvid, PanteáAisher, Kayla2021-11-152021-11-152016-11Farvid, P. & Aisher, K. ‘It’s Just a Lot More Casual’: Young Heterosexual Women’s Experience of Using Tinder in New Zealand. Ada: A Journal of Gender, New Media, and Technology, No. 10. doi:10.7264/N3X63K7Q2325-0496https://hdl.handle.net/1794/2680225 pagesTinder is a mobile dating app that has recently taken off among young heterosexuals. While attracting great media attention, little scholarly work exists on the topic. In this paper we begin to address this gap by reporting on a small research project that examined five young heterosexual women’s experiences of using Tinder in New Zealand. We argue that Tinder was situated within (and reproduced) a contradictory domain imbued elements of both pleasure and danger.enCreative Commons BY-NC-ND 4.0-USArticle