Tachau, Joel2008-11-032008-11-032007-06https://hdl.handle.net/1794/7661xii, 95 p. : ill. (some col.) This paper was completed as part of the final research component in the University of Oregon Applied Information Management Master's Degree Program [see htpp://aim.uoregon.edu].Personalized search is becoming mainstream with the rollout of iGoogle. While only beginning to impact consumers, these search tools require search experts to retool and rethink how they optimize websites. Three personalized search tools are analyzed to illustrate common features related to the information search stage of the consumer buying process (Kotler & Keller, 2006, p. 191). Conclusions provide a summary of potential SEO (search engine optimization) tactics and five key considerations.Applied Information ManagementCommon featuresInformation searchConsumer buying processSEOOptimize websitesSearch toolsSearch engine optimizationAIMDataOther