Li, Tiantian2016-09-072016-09-072016-06-07https://hdl.handle.net/1794/2007748 pagesMicro film advertising is a new advertising approach, also integrate the product into a good story that impresses the general audience. In China, the modern era is often characterized as the “information age”, and with the advent of the Internet, people are more connected than ever. Media agencies have realized that this newfound connectivity has started to change the dynamics behind advertising, moving it away from a purpose-based straight-forward production promotion. Chinese museum advertising is lack of interesting and interactive which are difficult to attract general audience except the professionals. Driven by exponential growth in the Internet, mobile terminals and other information technology trends, micro film advertising has emerged as a new form of advertising that at first hand appears to meet the growing demands of media consumers. This capstone will identify micro film advertising communication characteristics and the effect. The goal is through the 5 micro film advertising has also allowed for the reinvigoration of Chinese museum advertising, creating a great outlet for the transposition of cultural information build a good image.en-USAll Rights Reserved.Micro film advertisingCommunication characteristicsAdvertisement marketingChinese museumsTerminal Project