Ross, Jason W., 1983-2009-03-042009-03-042008-12https://hdl.handle.net/1794/8688x, 152 p. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number.Traditional Chinese society did much to devalue and stigmatize soldiers. During the Chinese civil war the Chinese Communist Party's military campaign had to recruit large numbers of soldiers. This began a long struggle to undo traditional stereotypes held against soldiers. Later, peacetime saw the PLA at the forefront of massive propaganda campaigns, which eventually led to a zenith in popular imagery. Modem observers of China are noting how fast, far and widespread efforts are to modernize the massive PLA. This new PLA requires a new kind of soldier, one who is comfortable with a computer. Ironically, the technology that makes modernization of the PLA possible also strengthens the civilian economy, creating a strong disincentive for highly educated youths to join the anny. As a result, the modem Chinese government has once again embarked on a massive campaign to strengthen the prestige of the PLA in China.en-USThesis