(University of Oregon, 2020) Ruff, Josie; Mundy, Dean
The Campaign Planning class (J453) at the University of Oregon worked with the City of Silverton to develop the following public relations (PR) plan to address the City’s communication needs. The class broke into groups to come up with separate plans. The following document takes parts of each plan and combines them into one large PR plan. The PR plan’s timeline is six months and costs around $4,500, representing between 140 to 255 staff hours. For the best evaluation measures, the last month of the plan should host a community event that could appeal to most citizens. Students completed their work in early March 2020, prior to knowledge about the significant impacts of COVID-19 on daily life. Engagement during and beyond the pandemic are not explicitly addressed as part of this plan but the City may choose to adapt the work to meet future outreach needs.
