Sustainable City Year Reports 2015-16 (Redmond)

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Browsing Sustainable City Year Reports 2015-16 (Redmond) by Author "Hawley, Erica"

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    City of Redmond Community Engagement Plan
    (2016) Hawley, Erica; Dionísio, Wendy Ames
    Over the course of 10 weeks, students in Public Relations Campaigns (J454) at the University of Oregon collaborated with City of Redmond officials and staff to identify goals, objectives, target audiences, strategies, and tactics that would help to increase civic engagement among the residents of Redmond. The ultimate goal of the project was to create community engagement between the public and city hall. In hopes of reaching this goal, students identified the target audience as citizens between the ages of 25 and 45 and developed two objectives: • Increase awareness of city events among the target audience • Create civic engagement online among the target audience
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    Redmond Professional Business Medical District Initiative
    (2016) Hawley, Erica; Dionísio, Wendy Ames
    The Redmond Professional Business Medical District Initiative is an ongoing project in the City of Redmond, Oregon. The initiative aims to create a distinct area of town designated for new business development that will boost the city’s overall economy and improve quality of life for residents. With an emphasis on curb appeal, accessibility, and connection to nature, the Professional Business Medical District is a unique addition to the growing City of Redmond. However, there is currently a general lack of awareness about the district and the many opportunities it can provide the region – particularly among investors, business owners, and developers. To address this issue, five students in Public Relations Campaigns (J454) at the University of Oregon developed a communication plan to advise city officials on how to effectively draw new business to the area.