The Dorris Ranch Business Planning and Strategy Project was created to
assess the current situation of the park, identify areas of opportunity, and
develop a strategy that would improve the park’s awareness, usage and long
term revenue. Students were tasked to research and recommend new events
and programs, as well as improvements involving marketing, signage, existing
programs and events, and visitor experience that would improve the overall
goals and well-being of Dorris Ranch. The project was designed to be scalable
and address the most important concerns first to ensure the Dorris Ranch’s
long-term success.
