Less than a year after the creation of the viral hashtag #BlackLivesMatter, an equally catchy and politically charged slogan surfaced: #BlackGirlMagic. This latest hashtag insists on making black women’s bodies both visible and legible in contexts of beauty, desirability, and dignity. However, more needs to be said about how digital spaces have reified the raced and gendered meanings of black women’s bodies, in which representative and performative sites of beauty and defiance contribute to the shaping of black political subjects. At times, this becomes a space for subversion and protest, at other times a way of narrowing definitions and essentialist understandings of ‘black womanhood’ and ‘black girlhood.’ A black beauty project must grapple with a more complex examination of the intersections of race, gender, class, sexuality, and disability that can reframe black embodiment beyond commercialized spectacles and toward more diverse representations of liberated bodies.
