(University of Oregon, 2024-12) Schillinger, Attila; Bullentini, Kaitlyn; Clifford, Avery; Duda, Nicole; Horvath, Michael; Norton, Ella; Knight, Kayleigh; Plumley, Madison
Students were tasked with the opportunity to design a campaign to educate Salem
residents on heat pumps and their benefits to support the city’s sustainability initiatives.
The overarching goal of the campaign was to increase awareness of heat pumps and an
understanding of their benefits in Salem. To achieve this goal, students developed a strategy
broken up into two parts: a storytelling community approach and enabling residents
to overcome common barriers. Part one focuses on highlighting early adopters of heat pumps within the Salem community and using peer-to-peer communication with simple language to
help educate others on the benefits of heat pumps. Part two focuses on overcoming
common barriers in heat pump adoption, such as cost, by using action-oriented
language and establishing relationships with potential partners like local banks.
