This article contextualizes feminist activism within Northern Ghana, highlighting the complexities of activism in this society. I argue that although social media provides space for the articulation of marginalized voices, it is imperative to examine how cultural capital and an intimate knowledge of power dynamics within a socio-cultural context shapes successful activist work. Therefore, online activism when complemented by activist work offline, can be used to address injustices towards marginalized people. I contextualize the case within a religiously conservative society, emphasizing the role that an activist’s positionality can play in facilitating activist work. Throughout the article, I deconstruct activism, shedding light on the evolution and malleability of activism depending on whether or not activist work leads to concrete results. Therefore, I draw on critical technocultural discourse analysis (CTDA) to contextualize activist work that I engaged in, together with non-activist identifying people and feminist allies to seek justice for a woman who was front and center in our quest to address sexism publicly directed at her.
