School of Journalism and Communication

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https://hdl.handle.net/1794/3081

The UO School of Journalism and Communication offers programs leading to bachelors, masters and doctoral degrees. undergraduate students major in one of six areas: advertising, electronic media, communication studies, magazine journalism, news-editorial, or public relations. For more information on the School and its programs visit the School's web site.

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Browsing School of Journalism and Communication by Subject "Arab World"

Now showing 1 - 6 of 6
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    How the Middle East Uses Social Media: 2021 edition
    (New Media Academy, 2022-03-10) Radcliffe, Damian; Abuhmaid, Hadil
    This is the tenth report in a series of annual studies exploring the latest social media trends across the Middle East and North Africa (MENA) region. It dives into developments on major networks (Facebook, Instagram, YouTube, Snapchat and Twitter), emerging platforms (TikTok, LinkedIn and Clubhouse) as well as messaging apps (WhatsApp, Yalla and Telegram). It also examines the role of Influencers, and how COVID-19 and Online Misinformation played out on social media in 2021.
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    The Most Popular Social Media Accounts in the Middle East (H1 2022)
    (New Media Academy, 2022-12-31) Radcliffe, Damian
    For the first time, this report brings together in a single chart the most popular accounts originating in MENA on Facebook, Instagram, YouTube and Twitter. Each of these platforms is explored in more detail in this report, but below we outline the account with the largest number of followers, likes and subscribers, across MENA as well as the region's four biggest markets: Egypt, Saudi Arabia, Turkey and the United Arab Emirates. Featuring news and music channels, content creators, religious figures, politicians and sports stars, this chart shows the breadth of activity seen on different social media channels and the different ways in which users utilize them. Egyptian footballer Mohamed Salah is the only person to be featured twice. The Liverpool player, and captain of the Egyptian national team, has the most popular Instagram and Twitter account stemming from Egypt. The report was made by possible by support from the New Media Academy and data from Emplifi. My thanks to them both.
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    Social Media in the Middle East 2022: A Year in Review
    (University of Oregon, 2023-03-31) Radcliffe, Damian; Abuhmaid, Hadil; Mahliaire, Nii
    Welcome to the latest annual study on Middle East Social Media Trends. This report, the eleventh in a series dating back to 2012, provides an in-depth analysis of the current state of social media in the Middle East. As the most comprehensive and up-to-date study of its kind, it is an invaluable resource for anyone interested in the region's digital landscape. In this report, we examine the most popular social media platforms and the ways in which people are using them. We explore the impact of social media on politics, business and culture in the region. Our findings will be of interest to anyone interested in how social media shapes the way we connect with one another, as well as the ways in which we consume and find information. These trends are relevant to marketers, journalists, brands and businesses, as well as government agencies and public bodies. Over the past decade, the Middle East has seen a significant increase in social media adoption. Today, it boasts some of the highest penetration rates of social media in the world, making it a key market for platforms and businesses looking to engage with Arab audiences. From staying in touch with friends and family to consuming news and entertainment, social media - as it is around the world - is an integral part of daily life in the region. Social media is also playing an increasingly important role in politics, with many politicians and activists using the platforms to connect with the public and mobilize support for their policies.
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    Social Media in the Middle East: The Story of 2015
    (University of Oregon, 2016-01) Radcliffe, Damian
    This report is the fourth in a series of annual reports designed to capture some of the key developments in the world of social media -¬ within the Middle East -¬ during the past twelve months. Interest in this field, which was first unlocked by the Arab Spring, continues to attract researchers, marketers and businesses. The reasons for this are multiple: the region’s “youth bulge” makes the market attractive for anyone seeking to attract a young tech-¬‐savvy audience, meanwhile the growth of ISIS - and their use of social media - continues to pose challenging questions for policy makers and freedom of speech advocates. These developments play out against a diverse backdrop, and this diversity results in wide variances in usage of social media and other digital technologies; with particular differences between the Gulf region and North Africa. In aggregate, regional usage of social media continues to be behind the global average.
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    Social Media in the Middle East: The Story of 2016: Top trends and data from the past 12 months
    (University of Oregon, 2016-12) Radcliffe, Damian
    This report is the fifth in a series of annual reports which captures key developments and data related to usage of social media in the Middle East. The past year has seen the continued growth of visual-led social networks, especially in the more affluent Gulf region. Meanwhile, the discernible growth in mobile social users (66% notes the creative agency We Are Social) emphasizes the increasing primacy of the mobile social experience. For many users, mobile is the only way that they interact with social networks. Mobile platforms, for millions in the region, will also offer their first online experience. Recognizing this, companies like Facebook have launched Facebook Lite, an Android app targeting users on slow networks (and with small data plans). Their Free Basics program allows customers on the Zain network in Jordan and AsiaCell, Korek and Zain in Iraq avoid data charges when using Facebook on their mobile devices. Will other providers follow suit? Yet, for all the positives, the social experience in some parts of the region remains beset with challenges. Networks and services can be blocked – both temporarily and permanently – and issues around freedom of expression persist. These dimensions, alongside growth stories and statistics, are explored in this paper.
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    Social Media in the Middle East: The Story of 2017; Key developments, stories and research findings
    (University of Oregon, 2018-02) Radcliffe, Damian; Lam, Amanda
    This report is the six in a series of annual reports which captures key developments and data related to usage of social media in the Middle East. The past year has seen the continued growth of visual-led social networks, with Snapchat and Instagram becoming increasingly popular, especially among Arab Youth and affluent smartphone owners in countries like Saudi Arabia. Facebook usage among Arab Nationals has declined, but use of their overall products (which include Facebook Messenger, WhatsApp and Instagram) continues to grow. In a year where political tensions in Iran, and between Qatar and many of its neighbors, have enjoyed international coverage, this story has played out on social media too. This report highlights these developments, as well as the rise of social media influencers, alongside charting the continued popularity of video, social media as a source for news and the increased usage of mobile messaging apps.