School of Journalism and Communication

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https://hdl.handle.net/1794/3081

The UO School of Journalism and Communication offers programs leading to bachelors, masters and doctoral degrees. undergraduate students major in one of six areas: advertising, electronic media, communication studies, magazine journalism, news-editorial, or public relations. For more information on the School and its programs visit the School's web site.

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Browsing School of Journalism and Communication by Subject "business models"

Now showing 1 - 6 of 6
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    50 Ways to Make Media Pay: 2021 edition, fully revised and updated
    (What's New In Publishing, 2021-11-17) Radcliffe, Damian
    Newly revised for 2021, this report is an essential, exhaustive look at the multiple revenue opportunities available to publishers today, from new ideas to existing strategies. Topics include: Subscriptions, paywalls, and micropayments, eCommerce and affiliate partnerships, Programmatic and native ads, and much more!
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    The Publisher's Guide to eCommerce
    (What's New in Publishing, 2019) Radcliffe, Damian
    Selling products related to publisher activities is nothing new. But over recent years, the breadth, range, and scope of eCommerce opportunities available to publishers has expanded greatly. This report looks in-depth at those publishers harnessing eCommerce to great effect, including BuzzFeed, POPSUGAR, Marie Claire UK, Dennis Publishing, Future Publishing, Culture Trip, Associated Media Publishing, and more. Originally published by What's New in Publishing and sponsored by Sovrn, this free report aims to spark new ideas as well as reaffirm existing publisher strategies.
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    The Publisher’s Guide to eCommerce: Case Studies
    (What's New In Publishing, 2020-06) Radcliffe, Damian
    The COVID-19 pandemic has dramatically affected most industries, including the publishing and media sectors. Arguably, the advertising downturn associated with the pandemic makes it clearer than ever that companies need to diversify their revenue streams. Facing an "extinction event," as the current crisis has been called, may encourage publishers to look again at eCommerce and its potential. In doing this, it makes strategic sense for publishers to identify propositions which build on their existing relationship with audiences; and which play to their strengths. Audience data and insights, coupled with trust and name recognition, are valuable commodities which can be harnessed to support eCommerce activities. Historically, as BuzzFeed CEO Jonah Peretti noted at the start of 2020, media companies have not done a good job of this. “….A longstanding problem in the media industry where content creators provide the inspiration to buy a new product, go on a vacation, or watch a new show–but don’t capture much of the economic value created," he argued. "This is sometimes referred to as the “attribution problem,” where Google and other middlemen end up capturing value they didn’t create. We see a real opportunity for us to reclaim some of that profit.” Peretti, as this new report shows, is not alone in this optimism. If publishers can further understand, and anticipate, the user journey - including the role of content as a driver for purchase decisions - then this remains a firm foundation on which eCommerce products and properties can be built.
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    Understanding and Implementing Innovation in News Media and Journalism
    (The Center for Media, Data and Society (CMDS), 2021-10) Radcliffe, Damian
    It is a truth universally acknowledged, that a media company in possession of a good fortune (an audience, brand recognition and decent revenues), must (still) be in want of innovation. The pace of change in our industry means that even the biggest, most successful, companies need to continually innovate, refresh and reinvent what they do and how they do it. Those who don’t risk being left behind, overtaken by digital upstarts, or blown away by more established players with deeper pockets and a longer transformational runway. I asked 10 experts — leading media practitioners, researchers and scholars around the world — for their insights around what constitutes innovation, the barriers to implementing it, and how to overcome these roadblocks. -- This report is based on a series of in-depth email interviews with ten leading media practitioners, researchers and scholars around the world. It would not have been possible without the thoughtful and insightful contributions provided by Federica Cherubini, Professor Lucy Kueng, Joon-Nie Lau, Nic Newman, Rishad Patel, Professor Devadas Rajaram, Thomas Seymat, Professor Jane Singer, Patricia Torres-Burd and Dr. Gillian Youngs. The report was produced as part of the Journalism Breakthroughs project, The Center for Media, Data and Society (CMDS); a research center for the study of media, communication, and information policy and its impact on society and practice.
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    World Press Trends Outlook 2022-2023
    (WAN-IFRA (World Association of News Publishers), 2023-03-09) Radcliffe, Damian; Nel, François; Roper, Dean; Henriksson, Teemu
    The latest World Press Trends report shows that business sentiment in the industry has taken a downturn, in a context where multiple challenges face news publishers around the world. Yet there are causes for optimism, as revenue diversification progresses and publishers double down on new revenue sources and editorial products. This year’s World Press Trends study makes for a sobering read after the optimism of our previous report. The mood in the industry has changed, and publishers find themselves in a more unpredictable business environment due to a number of challenges, including high levels of inflation, rising paper and print costs, as well as ongoing changes to advertising markets. The change in business sentiment is one of the main findings of the new World Press Trends Outlook report. As in the previous years, the analysis is based on an online survey distributed to industry leaders. 167 news executives from 62 countries took part in the survey in Fall 2022 – a big thank you to them for sharing their insights, results and strategies. WAN-IFRA also works with PricewaterhouseCoopers (PwC) and Zenith for key performance indicators (global revenues and circulation). For audience insights, we work with analytics specialist Chartbeat. World Press Trends is supported by Protecmedia, the content management provider. Damian Radcliffe, longtime industry analyst, journalist and academic, authored most of the report, offering his analysis and context to the survey and emerging trends. Dr. Francois Nel, also a longtime analyst, well-known academic within our industry and longtime contributor to WPT, provided his analysis, contribution and data analysis of all our collected data. WAN-IFRA’s Andrew Heslop shared his analysis on our Press Freedom data, and WAN-IFRA’s Teemu Henriksson helped to coordinate the project along with Dean Roper.
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    World Press Trends Outlook 2023-2024
    (WAN-IFRA (World Association of News Publishers), 2024-01-25) Radcliffe, Damian; Nel, François; Henriksson, Teemu; Roper, Dean
    After the sobering read seen in our 2022-23 report, this year’s World Press Trends study strikes a more cautiously optimistic note, with more than half of the respondents conveying a positive outlook about their companies’ business prospects for the foreseeable future. This is despite publishers grappling with challenges on various fronts, including elevated inflation and interest rates, surging paper and printing expenses, continual shifts within advertising markets and audience behaviours, as well as wider geopolitical uncertainty reflected in conflicts in Ukraine, the Middle East and elsewhere. Meanwhile, wider strategic challenges such as the surge of Generative AI, changing relationships with platforms and continued challenges to press freedom and freedom of expression, also continue to vex many journalists and publishers. In response, news publishers are inevitably looking closely at their revenue strategy, investment priorities, areas of focus, cost management, and their stance on areas such as AI and other technologies. We delve into these themes extensively within this report. This report is primarily based on the findings of an online survey distributed to WAN-IFRA members and other senior media executives between July and September 2023, and was available in four languages (English, French, Spanish and German). Survey participants were typically members of the senior team at a newspaper or a newspaper group. Based on the information provided by our respondents, a third (66%) are C-Suite (CEOs, Publishers, Managing Directors). A further third is either a Commercial Director/Heads of Strategy or Executive Editor. We received 175 complete responses from 60 nations around the world. Using classifications developed by the World Bank, 58% of respondents come from developed economies and 42% from developing economies. Our sample also features a wide range of different countries with respondents coming from countries as diverse as Argentina, Canada, Russia, and Indonesia. They also came from some of the world’s largest media markets, including Germany, India, the United States, and the United Kingdom. Through the data and insights that they provided, we are able to comprehend the attitudes of today’s industry leaders in a variety of business and editorial roles. Their observations, regarding the sector’s present and future, can be seen throughout this report. As ever, we want to express our appreciation to everyone who participated in this annual survey. This report would not be possible without their contributions.