(University of Oregon, 2011) Greenberg, Crystal; Landsem, Paige; Morse-Diaz, Isabelle; Noufer, Dawn
Springfield believes that most pollution by residents can be attributed to a lack of
awareness and have tasked this class of Journalism and Communications
students to conduct a public relations campaign and make recommendations on
which characteristics of the Adopt-A-Waterway program would be most
appealing to residents.
This report contains a Strategic Public Relations Plan and a Research Report.
The Public Relations Plan highlights key publics, objectives, strategies, and
tactics for five groups: (1) middle school science teachers and student group
faculty advisers, (2) high school group leaders and student group faculty
advisers, (3) church group leaders, (4) service group leaders, and (5) Springfield
residents.
