(University of Oregon School of Law, 2019-06-19) Lewis, Lauren C.
Charismatic megafauna are publicly cherished animals used by environmentalist groups to promote environmental goals—as seen with the World Wildlife Fund using giant pandas to campaign for conservation and The National Geographic using polar bears in promotions to popularize an awareness of climate change. This Comment discusses why narwhals should be the charismatic megafauna used in an international campaign to represent the environmental needs of the Arctic Ocean.