(University of Oregon, 2009-06) Gore, Erin E., 1982-
Symphony orchestras operate with complex internal structures and dynamics. The
connection between a symphony orchestra's organizational culture and artistic
programming is undocumented in current performing arts management scholarship. This
thesis hypothesizes that symphonies can enhance audience development when utilizing
all members ofthe organization in making artistic programming decisions - including the
staff, board, and the musicians. This research presents an in-depth case study which
investigates the organizational culture and programming decision-making processes of
the Eugene Symphony in Eugene, OR. The analysis demonstrates how the symphony's
organizational culture affects artistic programming and subsequent audience
development. This study illustrates how inherent tension within performing arts
institutions can be mitigated through strong management strategies and techniques.
The final chapter discusses implications and recommendations for future symphony
orchestra leaders.
