Obligation as a relationship antecedent: A qualitative case study of the Las Vegas community

dc.contributor.authorStrauss, Jessalynn Rosalia
dc.date.accessioned2011-05-19T18:55:14Z
dc.date.available2011-05-19T18:55:14Z
dc.date.issued2010-09
dc.descriptionxvi, 207 p. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number.en_US
dc.description.abstractThis research develops Broom, Casey and Ritchey's (1997) concept of relationship antecedents, suggesting moral obligation as a non-consequential relationship antecedent. By using Bivins's (2009) classification of moral and functional obligations, this research suggests that nonprofit managers perceive a moral obligation on the part of gaming corporations to establish relationships that can benefit the local community. Where a functional obligation would affect the corporation's ability to do business, the moral obligation is non-consequential and falls outside the parameters of the six consequential relationship antecedents identified by Grunig and Huang (2000). Business ethicists have long debated the need for corporate social responsibility, broadly defined as the idea that a corporation has a responsibility to society separate from its profit-making obligation to stockholders. This research looks at corporate social responsibility in the gaming industry in Las Vegas, examining nonprofit managers' expectations for these corporations to contribute to the local community. This study examines through qualitative interviews these managers' perceptions about the responsibility of gaming corporations to participate in and give back to the local community. This research also sheds light on Las Vegas, NV, recognized more often for its architecture and cultural zeitgeist than for the contours of its community. A background section on Las Vegas history and its development as a tourist destination provides context for an examination of the ways Las Vegas's nonprofit organizations interact with the city's dominant industry. Nonprofit managers perceive gaming corporations as under- involved in the local community; in addition, they believe the community is under- informed about these efforts, potentially leading to a low level of civic engagement. This research also examines corporate social responsibility in the context of the economic downturn that began September 2008. Because Las Vegas's economy is so heavily dependent on the gaming and tourism industries, the city provides an excellent location in which to examine how economic forces affect corporate social responsibility efforts. The significant decline in CSR from the gaming corporations, as reported by nonprofit managers. suggests an orientation to CSR that is more functional than moral.en_US
dc.description.sponsorshipCommittee in charge: Patricia Curtin, Chairperson, Journalism and Communication; Tiffany Gallicano, Member, Journalism and Communication; Thomas Bivins, Member, Journalism and Communication; Renee Irvin, Outside Member, Planning Public Policy & Mgmten_US
dc.identifier.urihttps://hdl.handle.net/1794/11183
dc.language.isoen_USen_US
dc.publisherUniversity of Oregonen_US
dc.relation.ispartofseriesUniversity of Oregon theses, School of Journalism and Communication, Ph. D., 2010;
dc.subjectLas Vegas (Nev.)en_US
dc.subjectObligationen_US
dc.subjectNevadaen_US
dc.subjectMoral obligationen_US
dc.subjectNonprofit organizationsen_US
dc.subjectRelationship antecedentsen_US
dc.subjectGaming industryen_US
dc.subjectCorporate social responsibilityen_US
dc.subjectEthicsen_US
dc.subjectManagementen_US
dc.subjectCommunicationen_US
dc.subjectRecreationen_US
dc.titleObligation as a relationship antecedent: A qualitative case study of the Las Vegas communityen_US
dc.typeThesisen_US

Files

Original bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
Strauss_Jessalynn_Rosalia_phd2010su.pdf
Size:
2.73 MB
Format:
Adobe Portable Document Format
License bundle
Now showing 1 - 2 of 2
Name:
license.txt
Size:
2.13 KB
Format:
Item-specific license agreed upon to submission
Description:
Name:
Strauss_Jessalynn.pdf
Size:
37.46 KB
Format:
Adobe Portable Document Format
Description:
author's permission